, plans to fuel its international expansion, starting with Morocco. It also plans to open three more dark stores by the end of the year, covering 80 per cent of Greater Tunis\u2019 population.<\/span><\/p>\n\u201cWe look forward to the support of Orange Ventures at this stage of the development of our project,\u201d said Yassir El Ismaili El Idrissi, chief executive officer (CEO) of Lamma.<\/span><\/p>\n\u201cWe wish with this investment to continue our acceleration by concentrating all our efforts to provide the best distribution and to quickly conquer other Tunisian cities, before expanding internationally in early 2022, beginning with Morocco.\u201d<\/span><\/p>\n\u201cThis second investment in Tunisia, which we were able to make thanks to Orange Fab\u2019s local support, confirms our belief in the Tunisian startup ecosystem\u2019s potential,\u201d said Gr\u00e9goire de Padirac, investment manager at Orange Ventures, the venture arm of Orange Group.<\/span><\/p>\n\u201cWe believe that in North Africa and Tunisia, the super app model should be prioritised, including through the use of the most advanced smartphones and online consumption equipment. We believe the Lamma team will play a key role in this transition.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Tunisian last mile delivery startup Lamma has secured an undisclosed investment from Orange Ventures to fuel its international expansion. Founded last year by Yassir El Ismaili El Idrissi, Hamza Guesmi and Koussi Aymen, Lamma recently launched its q-commerce – \u201cquick commerce\u201d – app, offering delivery services in under 45 minutes. The startup began life as<\/p>\n","protected":false},"author":1,"featured_media":27265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,26],"tags":[17,12296,1053],"class_list":{"0":"post-27264","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-north-africa","9":"tag-featured","10":"tag-lamma","11":"tag-orange"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/old.disruptafrica.com\/wp-json\/wp\/v2\/posts\/27264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.disruptafrica.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.disruptafrica.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.disruptafrica.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.disruptafrica.com\/wp-json\/wp\/v2\/comments?post=27264"}],"version-history":[{"count":2,"href":"https:\/\/old.disruptafrica.com\/wp-json\/wp\/v2\/posts\/27264\/revisions"}],"predecessor-version":[{"id":27295,"href":"https:\/\/old.disruptafrica.com\/wp-json\/wp\/v2\/posts\/27264\/revisions\/27295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.disruptafrica.com\/wp-json\/wp\/v2\/media\/27265"}],"wp:attachment":[{"href":"https:\/\/old.disruptafrica.com\/wp-json\/wp\/v2\/media?parent=27264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.disruptafrica.com\/wp-json\/wp\/v2\/categories?post=27264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.disruptafrica.com\/wp-json\/wp\/v2\/tags?post=27264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}