Nigerian cloud communications startup SendChamp has been acquired by Whogohost, West Africa’s largest cloud infrastructure company.
Founded by Goodness Kayode and Damilola Olotu in 2021, SendChamp is a cloud communications provider that allows businesses to send and receive customer messages across different channels, including SMS, WhatsApp, email, and voice.
Over the last two years, the startup has worked with over 6,000 businesses including Surebet247, Baxi, Chowdeck, Wirepay by Maplerad, Bumpa, and TeamApt. It raised a US$100,000 funding round in late-2021, and has now been acquired by Whogohost as part of the latter’s strategic plans to deepen its value offering for its customer base.
The acquisition, the cost of which is undisclosed, will see Whogohost benefit from SendChamp’s product suite across marketing messages, OTP, and customer support systems, deepening its value proposition. SendChamp, meanwhile, will benefit from its access to Whogohost’s 100,000-plus customer database.
“We received offers from a number of businesses across diverse industries at different points in our journey but ultimately went with Whogohost when an offer came given the synergies between our products and strategic positioning are clear. With this acquisition, we get to keep building SendChamp as an interoperable product within Whogohost’s integrated platform,” Kayode said.
At Whogohost, the acquisition of SendChamp is regarded as the first in a strategic series of steps that will see the company transform from a domain and hosting infrastructure company to a diverse digital services platform that focuses on domains, online presence, communication, and online commerce products.
“Over the last 16 years, Whogohost has provided domain hosting services to hundreds of thousands of businesses. The acquisition of SendChamp presents us with a unique opportunity to evolve our business from domain-hosting to a one-stop shop for digital services for entrepreneurs and businesses in Africa. We’re excited about what this means for us,” said Opeyemi Awoyemi, founder at Whogohost.
SendChamp will continue to operate as an independent product in the months following the acquisition as it transitions to new ownership. However, in the near future, its products and services will become accessible via the Whogohost integrated platform. Kayode will join Whogohost as chief product officer while Olotu joins as chief technology officer.
