Nigerian startup Dojah, a leading provider of identity verification solutions for digital businesses onboarding African users, has launched EasyDetect, an advanced fraud detection tool that empowers businesses to identify and prevent fraudulent activities on their platforms.
Y Combinator alumni Dojah is a leading provider of all-in-one identity verification solutions, helping African businesses to build smoother interactions with real users and allowing these users to access more services easily. Dojah’s verification tools transcend the whole customer journey – acquisition, activation, retention, continuous fraud monitoring, and customer level upgrade – all in one place.
The startup offers verification services in over 10 African countries, and has now rolled out EasyDetect, which addresses the increasing need for African businesses to combat fraudulent activities such as fake accounts, attempted fraudulent orders, and payment loopholes. It provides advanced fraud detection and prevention capabilities that allow businesses to easily and quickly identify suspicious activity and take proactive steps to protect their platforms.
The new product comes at a time when fintech and other digital businesses are experiencing a surge in online activities, resulting in an increased need for advanced identity verification solutions that would go beyond helping them onboard real users to also prevent fraudulent activities.
“Fraudulent activities pose a significant threat to African businesses, and it’s our mission to provide solutions that protect our customers and their users,” said Tobi Ololade, CEO of Dojah. “With EasyDetect, businesses can identify and block suspicious activity quickly and efficiently, reducing the risk of financial loss and reputational damage.”
EasyDetect provides customisable rules, events, and conditions that can be set up to meet specific use cases. It allows insights into fraudulent user behaviour, detects unusual events beyond preset rules, and offers automated alerts for suspicious activity. The system is easy to integrate with existing security systems and provides flexible and scalable fraud protection.
“We are excited to bring this solution to the African market and help businesses tackle fraud head-on,” said Ololade. “EasyDetect is part of our commitment to delivering innovative solutions that make a positive impact on the digital economy in Africa.”
